Nest Egg Guru CEO J.R. Robinson’s latest publication is a nod to comedian Jeff Foxworthy’s signature “You might be a redneck” shtick. This article takes a satirical look at the influence automated trading platforms are having on the financial planning apps landscape. Far from their public persona as a Darth Vader-esqe industry disrupter, the piece peeks behind the robo-advisor curtain and finds a bungling, poorly conceived business model that poses absolutely no existential threat to any experienced competent financial planner.
You may read the full article in Advisor Perspectives at the following link –
You Might Be A Robo-Advisor if… (Advisor Perspectives, June 19, 2017)