Nest Egg Guru was featured this month in popular tech startup publication, Funding Sage. The interview sheds light on how the company is seeking to break the mold of the stereotypical fintech startup. Instead of fundraising based upon lofty, naive ideas and a slick pitch deck, the piece describes how Nest Egg Guru is founded by experienced financial planning industry insiders who truly understand how their financial advisor subscribers think and are focused on building a real company instead of just selling an untested idealistic concept. Although the approach seems so “old school,” it is a surprisingly brash and novel approach in fintech today. Nest Egg Guru is unabashed and unapologetic in its desire to disrupt the trend toward the expensive, homogenizing apps that are proliferating in the independent financial advisor space.